ABOUT HAIR REFORMATION…
Hair Reformation was created in 2010 by Natalie Solotes, a hair hustle powerhouse that wanted to bring her philosophy of hair to the Buffalo scene. The salon was designed with an open concept in mind so all clients feel a part of the magic at HR. The aesthetic is unlike anything in this area, breathing beach-y fresh air into the lungs of the constant growing and evolution of Western New York.
We are west coast vibes meeting east coast hustle.
The atmosphere of the salon is so warm, comforting and inviting that our clients say they wish this was their home - and really, it is! We are all about good vibes, top notch service, and hair love for each and every client that comes through our doors. When you discover Hair Reformation, it is like you just happened to find the coolest, private salon that was built just for you.
Natalie has conceptualized and dreamed of opening her own salon since she was first immersed in the Industry and with the help of her fiancé Shaant, it all became a reality. Shaant helped inspire and created much of the unique visual aesthetic.
Hair Reformation is a movement. A change. A feeling.
It’s all about our clients and fueling our passion to give our very best each and every day. Hair Reformation is truly a destination salon. Our clients come from near and far for our luxury services. We are constantly and consistently growing, educating and evolving to be the best for our clients.
Natalie Solotes
owner, mentor & MASTER color SPECIALIST
Hair is everything to the Hair Reformation owner, stylist, and colorist. After 15+ years of industry experience with training from New York City, Los Angeles, Toronto, and more, Natalie truly lives and breathes her passion daily with her skills in Coloring, Cutting, Styling and Mist Treatments.
The name and brand Hair Reformation speaks to her philosophy of always learning and growing, something she pours into her curated education which she shares with the other artists of her salon.
“Hair is a woman’s glory.”
Her pure and natural approach to clients hair, reminiscent of the sun-kissed and youthful style from the west coast. Less is more when it comes to hair that looks and feels effortlessly you. When clients sit in Natalie’s chair, they know they are being taken care of.
Expert training
Natalie’s hustle has brought her to the teaching hands of leading industry professionals, but this list is far from complete. She strives to continuously grow with the ever-evolving world of beauty and hair. Here are a few of the professionals she has expertly worked with and learned from:
Tracey Cunningham of Meche Salon
Johnny Ramirez of Ramirez Tran Salon
Riawna Capri + Nikki Lee of Nine Zero One
Mario Dedicanovic - Kim Kardashian’s Makeup Artist
Dominick Serna of Chris McMillan Salon
Chrissy Rasmussen of Habit Salon
Lisa Walker of Balayage Boot Camp
Michelle Zeller Porumb of Mane Ivy League
The HR Philosophy: Never Stop Learning
Natalie works closely with all of the stylists who come to join the Hair Reformation team by teaching them the skills and philosophy she has acquired through the years with a strategic training program to create a unified family of professionals.
Buffalo’s custom color & balayage salon
west coast hair + east coast hustle
Hair Reformation is designed with an open space concept in mind so all clients feel a part of the magic. When you discover Hair Reformation, it is like you just happened to find the coolest, private salon that was built just for you. We look forward to meeting you.
Schedule Appointment
Click below to book your Consultation and get on our New Client list for 2024.
Testimonials
“This is THE place to go in WNY for the love, care health, and absolute creation of the hair of your dreams! Do not hesitate as Natalie and the team are incredibly inspiring to watch. I have been going to Natalie about a year now. She really gets to understand your hair, hair needs and health. She is a true artist when it comes to color. I go to her with trusting of what she creates next versus showing her a photo. Not only does she get you to your hair dreams but the team and her give you the ultimate spa experience. I am always amazed and always feel like my hair is truly unique to me! I receive so many compliments on my hair. The love and energy is infectious here! Run, don’t walk to HR!”
“Hair Reformation is more than a salon, it is an experience. From the beautiful and perfectly curated interior, to the hair and hand steaming treatments, every single detailed has been purposefully chosen in an effort to make getting your hair done a rejuvenating experience!! Natalie Solotes is the best in the business. I am consistently stopped by strangers asking me where I get my hair done and that my color and cut is exactly what they are looking for. I have dark brown hair, and Natalie has masterfully added beautiful, very natural highlights to give me dimension and shine. Natalie not only colors, cuts and styles, but she is also passionate about education. She has taught me how to care for my hair and how to make it as healthy as possible!”
“Look no further for your luxury hair salon. I recently moved here from Dallas, TX and was worried I wouldn’t find a salon in the Buffalo area that matched the expertise, professionalism and style I had there. After searching numerous salons online, I knew Hair Reformation was like no other simply by the quality of her website and the process they deploy. From the application you fill out online with the detailed questions they ask, to the initial consultation where they evaluate your hair and ask your ultimate hair goals, to finally the finished product of her creating a beautiful color, cut and style that’s tailored to you - the entire process was amazing!! Natalie has the experience and expertise and truly values educating her clients on hair care and maintenance - plus she’s super nice and friendly. This is a higher price point than your average salon, however the quality of service you receive more than justifies the cost. All of her staff are knowledgeable and kind and from the moment you walk in, you’ll know you made the right choice! Thank you for making my hair look like this! Her Foliage and Money piece color were amazing and blended beautifully with my natural brunette hair!”
“I’ve been going to Natalie for years and I do not trust anyone else! They do such a great job! The facility is so clean and trendy. You always get “the works” there from the latest treatments for your hair to the tools they use. Everything is high end. I do not mess with my hair and that’s why I will not go to anyone else!
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“If you’re looking for a salon in Western New York, RUN don’t walk to Hair Reformation!! Natalie and the girls are amazing! Every time I go in for my appointment, I know that I’m guaranteed to leave feeling amazing. I originally came into their salon with dry, damaged hair due to breakage. I barely had any strands left! They recommended putting in the Kitsune hand tied extensions using the IBE method so that my hair could look fabulous while it grew out, and I am so glad I listened! Not only did my hair look amazing with the extensions in, but I was SHOCKED at how beautiful, long, and healthy my hair looked once I decided to take the extensions out! I have never seen such good results after using extensions, which many people will tell you are damaging to your hair. That is definitely not true! If you’re using the right method with skilled stylists, extensions are an amazing option. Also, their color work is phenomenal. Whether you’re looking for platinum, honey blonde, bronde, brunette, or anything in between, you will not be disappointed! Also, not only are they all amazing hairstylists, but they are also amazing people. They are all so kind, generous, and helpful! Genuinely, Hair Reformation is the best salon I’ve ever been to. They truly brought my hair from a rough place to a beautiful one! I highly recommend you check them out! (The photos attached are a transformation from May 2021 to August 2022, with the extension use in between)”
“I cannot explain the amount of talent here. My hair was never quite what I wanted…I got The Works with Natalie and her team and OMG… the transformation was UNREAL. The talent and quality here is nowhere else in Buffalo. I love getting hair treatments and mists to keep my hair healthy too. If you want the best- it is HERE.”
Our PROMISE
We work with the best tools and products available and provide the absolute best service in Western New York. We never compromise quality for time and give our clients service and comfort that accommodates their lives. We strive for honest customer service for complete satisfaction.
“I achieved my dream wedding hair color thanks to this amazing team!
I was in need of color correction to achieve my dream blonde color and length and I am absolutely obsessed with the results. Natalie and her team were welcoming, professional, and consultative from the moment I stepped into the salon.
I look forward to each visit and I’m absolutely floored by the results - healthy, beautiful color. Thank you so much for helping me achieve my hair goals, I could not recommend the team at HR more!!”
“I have never been so in love with my hair until I went to Hair Reformation. You are getting top level service and support. This isn’t just getting your hair colored, they got through and help through all of your hair concerns, do a full profile on your hair, and give you the top service that is custom to you!”